is a website that mainly caters to men. Moore was founded in 2003 by Bingo Rimér as a physical newspaper, but is now published on the internet.



Today, is by far Sweden’s largest lifestyle portal for men . With an average of 80,000 unique visitors a week we cater young modern men’s needs when it comes to consumption of news, events , articles , tips, and much more.

The average visitor on is an affluent 18-40 year old man who is extremely interested in the latest in entertainment, fashion, sports, cars and much more. Moore is the only magazine for men with more than 80 percent male readers .

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